http://www.youtube.com/watch?v=AKMROuhAgncendofvid [starttext] Do you spend your summers in the Hamptons or sunning yourself on a yacht off the South of France? Then you might want to check out the Gant Spring/Summer 2011 Collection which I am sure will be big with preppy Euro-playboys everywhere.
Gant was founded on America's east coast in 1949 but in 1980 three Swedish entrepreneurs were granted the rights to design and market the name in Sweden and then all markets outside the US. In 1999 they acquired all the global rights to the brand.
Gant products are sold in 50 countries. As well as clothing it also produces eyewear, shoes, watches and home furnishings.
The business was recently awarded a license by Elizabeth Arden to manufacture and distribute Gant perfumes. Gant womenswear is due to be launched in 10 countries next year.
Gustav Bard, managing director of 3i in Sweden, said: "Gant is a unique company which over the last 20 years has developed a leading international brand within its market segment. The company has a refined business concept and is led by a first-class management team."
Phillips-Van Heusen recently aquired Calvin Klein. Its other brands inlcude GH Bass, DKNY and Van Heusen. [endtext]
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